Case Study: a global food and beverage retailer achieves loyalty program growth and innovation with Point B

Taking a Loyalty Program to the Next Level

The customer, a global food and beverage retailer, faced the challenge of modernizing its successful but outdated loyalty program. The existing structure could not support the personalization and technical innovations needed for future growth. The retailer engaged Point B to help plan and execute a major strategic relaunch.

Point B provided comprehensive program management, leading the implementation across 25 workstreams, 12 critical systems, and 15,000 stores in three countries. Their work included data migration, marketing launch, and establishing governance. As a result, the relaunched program exceeded growth expectations and enabled new innovation. The retailer now uses Point B’s program management framework as a model for future complex initiatives.