Case Study: a large healthcare organization achieves a more effective marketing and communications department with Point B

Rx for An Effective Healthcare Marketing Organization

A large healthcare organization engaged Point B to address challenges within its regional marketing and communications department. Despite multiple restructures, the department was struggling with low capability ratings, high staff turnover, and unhappy employees, creating a significant gap between its importance and its ability to meet customer needs.

Point B conducted a deep-dive organizational assessment focusing on 12 key effectiveness factors. They developed a new strategy with seven strategic themes and 25 SMART objectives, prioritizing gaps in processes and accountability. Point B also provided a change management framework to ensure staff and leadership support. The result was a transformational strategy with department-wide buy-in, giving the healthcare organization the clear plan and necessary support to deliver greater value.