Case Study: a large pharmacy and retailer boosts e-commerce sales with Point B

Redefining E-commerce to Deepen Customer Connections

A large pharmacy and retailer with over $60 billion in brick-and-mortar revenue wanted to enhance its e-commerce platform to improve product promotions and the customer experience. The client engaged Point B to help achieve these goals and increase the overall value of its online site.

Point B redefined the client's online merchandising strategy and organizational structure, building a new product management capability. This involved implementing new merchandising tools, a feature prioritization process, and improved vendor processes to get more products online faster. As a result, the client achieved a 15% increase in daily sales, a 100% increase in online revenue on key holiday days, and improved website usability and cross-team collaboration.