Case Study: International Restaurant Company launches a new concept on time and budget with Point B

Putting a New Restaurant Concept to the Test

An international restaurant company was facing declining sales and intense competition, prompting it to test a new restaurant concept. The launch required complex changes across its operations. The company engaged Point B to provide the focused leadership needed to manage the many internal teams and meet an aggressive timeframe for the test.

Point B implemented a program management and innovation methodology, bringing together the client's teams to develop a consolidated plan and clear decision points. They successfully launched the new concept at the test location on schedule and on budget. This equipped the client with a framework for deciding whether to scale the promising concept and provided a repeatable methodology for evaluating future innovations.