Case Study: a B2B retailer modernizes ecommerce and drives growth with Point B

Point B Helps B2B Retailer Make the Case for Change

A B2B retailer was constrained by its outdated, manual ecommerce processes, which prevented growth and required sales representatives to perform inefficient order-taking tasks. Seeking to enable personalization and free up sales staff for higher-value work, the company engaged Point B for practical advice and execution support.

Point B conducted a comprehensive assessment of the company's needs and the technology marketplace, leading to an objective RFP process. They helped the retailer select and plan the implementation of a new ecommerce platform, building a business case for change that paved the way for increased sales, reduced operational costs, a larger basket size, and a better customer experience.