Case Study: a major healthcare retailer achieves faster, more reliable adaptive ecommerce delivery with Point B

Mastering Adaptive Design: Multi-channel World Engagement

A major healthcare retailer was unprepared for the significant impacts on its development processes when rebuilding its ecommerce and pharmacy fulfillment site using adaptive design. The complexities included managing multiple vendors and meeting high customer expectations across many devices. The client engaged Point B to execute this complex program with the goal of reducing expenses and enriching the customer experience.

Point B provided program leadership by structuring the team to develop components in parallel using a micro-services model and a phased execution strategy. This approach reduced risks and fostered collaboration, allowing obstacles to be addressed quickly. As a result, Point B helped deliver the new, fully adaptive website two months early. The site significantly outperforms the previous one, enabling the client to accelerate innovation and improve its speed-to-market.