Case Study: National Insurance Company launches a new insurance company in 35 states with Point B

Launching a 35-State Insurance Company

The national insurance company engaged Point B to help launch a standalone insurance firm targeting an underserved market. The significant challenge was to design all new systems and processes from scratch and open for business within a tight 10-month deadline, with future plans to expand across 35 states.

Point B established a project management office (PMO) to develop and integrate strategies for all functional areas, coordinate over 50 vendors, and lead the selection of key solutions like a new CRM. When a major product direction change occurred mid-stream, Point B's structure enabled a quick adaptation. The new company successfully launched on time, and Point B delivered a proven, repeatable framework for the subsequent multi-state rollout.