Case Study: Online Advertising Group achieves stronger change management with Point B

Helping an Online Advertising Group Manage Change

Online Advertising Group, a technology company in the competitive online advertising sector, needed to restructure its advertising group to respond to market shifts and retain its market share. The company engaged Point B to develop a comprehensive change management plan to guide this organizational restructuring and sustain employee engagement during the transition.

Point B conducted discovery sessions with each business unit to understand their unique challenges and created tailored change management recommendations. Their solution included strategies to increase employee engagement and retain talent, culminating in a global change management plan and a dashboard tool to track progress. As a result, the team gained a distinct advantage through a greater awareness of and ability to manage change effectively.