Case Study: Nationwide Drugstore achieves record digital coupon adoption with Point B

Generating Automatic Savings to the Customer’s Basket

The customer, a nationwide drugstore chain with a large loyalty program, engaged Point B to manage the complex launch of a new digital coupon feature. This initiative required coordinating 25 global teams with differing development methodologies to integrate the new system and personalize the customer experience.

As the program manager, Point B provided a highly regimented approach to align all teams, manage the vendor partnership, and drive the project from planning through launch. The solution was a significant success, exceeding all goals. Digital coupons surpassed their one-month target within just three days and achieved nearly one million clips in the first three weeks, doubling the best performance of the old system.