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Case Study: Molson Coors drives innovation with Point B
A Point B Case Study
Driving Innovation through Investment
Molson Coors, a leading global brewer, wanted to establish an internal corporate venture capital (CVC) function to foster innovation and leverage synergies across its operations. To build this new investment team, they needed a partner with specific expertise and turned to the consulting firm Point B for assistance.
Point B developed a comprehensive playbook for Molson Coors to create and launch their new CVC, named TAP Ventures. This solution defined the fund's structure, governance, and investment processes. As a result, Molson Coors successfully launched TAP Ventures, which now seeks out innovative startups to drive growth, enter new markets, and identify new technologies and acquisition targets.
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