Case Study: a global chain of fast-casual restaurants develops new customer experiences with Point B

Developing and Piloting New Customer Experiences

The client, a global fast-casual restaurant chain, was struggling with lagging financial performance and falling same-store sales as it failed to keep pace with industry innovation. Vendor Point B was engaged to help translate the restaurant's portfolio of ideas into operable concepts and pilot them using a process rooted in rapid iteration.

Point B implemented its Test, Learn and Launch methodology to help the client develop a repeatable process for innovation. This provided the company with the capability to prioritize activities and test ideas rapidly, resulting in the successful pilot of a complex new menu offering and allowing the restaurant to regain its competitive standing.