Case Study: Theatro helps a $5 billion retailer identify $100 million in annualized benefits with Point B

Boosting Store Performance with Theatro

The $5 billion retailer engaged Point B to evaluate the potential business impact and ROI of a significant investment in Theatro's wearable computers and software as a service (SaaS) offering. An internal proof of concept had been incomplete, so the retailer needed help to establish an effective district pilot and build a robust business case to assess the platform.

Point B led the development and implementation of a strategic pilot for Theatro, creating a project plan and measurement strategy to test new capabilities. Through this pilot, Point B identified, tested, and proved opportunities for over $100 million in annualized business benefit. Theatro's technology led to performance improvements in loyalty sign-ups, sales, and customer experience, and Point B provided a full change management approach for a chainwide rollout.

Theatro