Case Study: a world-class entertainment establishment achieves a world-class guest experience with Point B Agile delivery support

Applying Agile Methods in Support of Creating a World-Class Guest Experience

The customer, one of the world's most popular entertainment establishments, faced the challenge of executing the largest initiative in its online division's history, a project tied to a $1 billion program to enhance the guest experience. This required a re-launch of its core website to support new products. The vendor, Point B, was engaged to lead the creative team's work on this large-scale project.

Point B applied Agile methods, specifically a streamlined Scrumban-based approach, to integrate the client's creative and technology teams. They developed a program dashboard for executive visibility and created a roadmap for future initiatives. This solution successfully overcame the disconnect between teams, leading to the on-time delivery of the program. The result solidified the client as the industry leader and prepared them for a global rollout of the new guest experience.