Case Study: Red Kap generates 1,500+ MQLs with Point B Communications

Red Kap generates 1,500+ MQLs and $14.1M in revenue opportunity with Point B Communications

Point B Communications worked with Red Kap, a leading workwear provider, to strategize and execute an aggressive multi-country B2B lead generation campaign. The challenge was to generate demand and fill a pipeline of qualified leads for the Red Kap sales team.

Point B Communications implemented a targeted digital paid media campaign driven by data insights into the target market's needs. This solution drove prospects to landing pages and resulted in over 17,000 landing page views and 3.2 million video views. The campaign acquired over 1,500 marketing qualified leads, creating a revenue opportunity of over $14 million from a $450,000 media spend.

Red Kap