Case Study: Presbyterian Homes boosts reviews, leads, and brand recognition with Point B Communications

Presbyterian Homes boosts Google reviews 25% with Point B Communications

The customer, Presbyterian Homes, faced the challenge of raising the profile of its senior living communities in a highly competitive market. Vendor Point B Communications was tasked with revitalizing its brand and creating a new visual identity to address this.

Point B Communications utilized its proprietary Point A process to engage stakeholders and conduct research, leading to a new brand campaign focused on lifestyle options. The solution refined audience targeting and involved continual digital optimization. Results included a 25% increase in Google reviews, a 57% rise in 5-star ratings, a 37% increase in lead volume, and a 15% improvement in lead conversion.

Presbyterian Homes