Case Study: LondonHouse achieves standout Chicago hotel branding with Point B Communications

LondonHouse boosts occupancy to 78% with Point B Communications

Point B Communications was engaged by LondonHouse, which had purchased a landmark Chicago office building to convert into a boutique hotel. The challenge was to create a distinct hotel brand that could stand out in a highly competitive and saturated marketplace dominated by more familiar hospitality brands.

The solution from Point B Communications involved using trend data and social media listening to develop a brand rooted in the building's history and architecture. This strategy successfully intrigued travelers and locals, making the hotel a top 5 researched destination on TripAdvisor. The results were significant, with occupancy rates as high as 78%, a 5% monthly increase in ADR, and a 13% increase in RevPar. LondonHouse Chicago was also named best new hotel of the year by HSMAI in 2016.

LondonHouse