Case Study: Legacy Healthcare achieves premier rehabilitation brand growth with Point B Communications

Legacy Healthcare expands Warren Barr to 5 facilities in 18 months with Point B Communications

Point B Communications was engaged by Legacy Healthcare, which had purchased a well-known but dated post-hospital rehabilitation facility called Warren Barr. Their challenge was to transform this facility into the premier rehabilitation provider in the Chicago market by creating a new brand that would reflect its superior patient care and high-end amenities.

The solution from Point B involved conducting in-depth interviews with medical specialists to inform a new branding strategy. Inspired by the facility's location, they created the new brand identity "The Gold Standard in Transitional Care" and brought it to market with a comprehensive suite of high-quality marketing materials. As a result, Warren Barr quickly became a partner of choice for leading area hospitals and medical facilities. Within 18 months, the brand expanded to five successful locations, leading Legacy Healthcare to further engage Point B for the rebranding of over 50 of its other facilities.

Legacy Healthcare