Case Study: Hirschbach boosts revenue and driver retention with Point B Communications

Hirschbach boosts revenue 118% with Point B Communications

Hirschbach, an innovative family-owned trucking company, faced increasing competition from larger rivals and struggled to recruit and retain experienced drivers. They engaged Point B Communications to help them attract new clients and, more importantly, address this critical driver shortage.

Point B Communications developed the "That's How We Roll" brand campaign to personify Hirschbach's superior capabilities and internal pride for both potential clients and drivers. As a result, company revenue increased by 118% and its national industry ranking improved significantly. Most notably, Hirschbach maintained some of the highest driver retention rates in the country despite an industry where turnover often exceeds 90%, leading to continual recognition as one of the safest and most reliable carriers.

Hirschbach