Case Study: DuPage Convention & Visitors Bureau boosts tourism and convention revenue with Point B Communications

DuPage Convention & Visitors Bureau grows tourism revenue 4.6% with Point B Communications

The DuPage Convention & Visitors Bureau, a tourism organization for Illinois' second-most populous county, faced the challenge of being overshadowed by Chicago when trying to attract convention and tourism business. They approached vendor Point B Communications to create a new brand campaign to showcase the county's offerings.

Point B Communications developed the "Du More In DuPage" campaign, which highlighted the area's hotels, shopping, dining, and unique local attractions. This strategy resulted in significant growth: tourism revenues rose to $2.72 billion, convention revenue grew by 7%, and the industry employed over 23,500 workers. The campaign's success also earned Point B a Davey Award for Brand Strategy.

DuPage Convention & Visitors Bureau