Case Study: Compass Group boosts hospitality staffing and web experience with Point B Communications

Compass Group launches BENCH in June 2020 with Point B Communications

Compass Group North America's FOODWORKS division, a leading food and support services company, experienced a significant decline in website traffic and leads. They engaged Point B Communications to help bring a new concept, BENCH, to life and address the user experience and content issues that were failing to meet customer needs.

Point B Communications conducted a discovery session to define the technical and UX requirements for the new BENCH website. They created a site that successfully connected hospitality professionals seeking work with Compass Group operators needing staff. Following this success, Point B was also hired to redesign the FOODWORKS site. The new BENCH website launched in June 2020, with the client's VP of Operations expressing great pleasure with the final product and appreciation for the collaboration.

Compass Group