Case Study: Atlantic Broadband achieves consistent brand messaging and $1.5M savings with Point B Communications

Atlantic Broadband saves $1.5 million with Point B Communications

Atlantic Broadband, a large cable operator in the United States, faced the challenge of maintaining a consistent brand message across its many communication channels while also seeking to reduce costs and complexity. They engaged vendor Point B Communications to serve as their brand steward and address these issues.

Point B Communications conducted a marketing audit and created a library of approved brand materials. They implemented a new review process and leveraged their production network to achieve significant cost savings. The solution delivered double-digit production savings, including $1.5 million saved to date, and contributed to the customer's 15% annual growth by providing reliable, high-quality marketing materials with a consistent message.

Atlantic Broadband