Case Study: 360 Chicago boosts awareness and ticket sales with Point B Communications

360 Chicago boosts website visits by 67% with Point B Communications

The customer, 360 Chicago, an observation deck in the former John Hancock Building, faced a challenge of low awareness and competition from other city destinations. They engaged the vendor Point B Communications to create a brand campaign to increase overall awareness and boost ticket sales.

Point B Communications implemented a solution by analyzing visitor reviews and interviews, which led to a campaign that utilized the property's visuals and authentic visitor quotes. The results were significant, with a 25% increase in attraction attendance, a 67% rise in website visits, and a 212% improvement in online ticket sales over a two-year period. The campaign also won an HSMAI Adrian Award.

360 Chicago