Case Study: The Palmer on Washington boosts occupancy with Poetic

The Palmer on Washington boosts occupancy 20% with Poetic

The Palmer on Washington, an apartment property in Augusta, Georgia, was experiencing low occupancy rates of 61% and suffered from outdated branding that failed to attract its target demographic. To address these challenges, the ownership group and Asset Living partnered with vendor Poetic for a comprehensive revitalization.

Poetic implemented a multi-faceted solution that included creating new marketing collateral, developing a high-converting website integrated with Yardi PMS, and launching an aggressive digital marketing campaign. These efforts by Poetic yielded significant results, driving a 20% increase in occupancy to 81% within a year and establishing the new digital presence as the leading source for approved leases.

The Palmer on Washington