Case Study: Camden improves online leasing performance with Poetic

Camden boosts conversions 114% with Poetic

The customer, Camden, a property management company, sought to break away from industry-standard templates to create a more user-centric website. Their goal was to help potential residents find a home more quickly and significantly improve online conversion rates. They partnered with the vendor, Poetic Agency, for website solutions to address these challenges.

Poetic implemented a new website designed with a mobile-first, card-based layout and a more vibrant color palette. The solution was developed after an extensive analysis of user data and interviews, which was translated into over 50 user stories to guide the design. The results were substantial, including a 59.5% reduction in bounce rate, a 60.53% increase in session duration, a 266% increase in page views, and a 114% increase in conversions from social media.

Camden