Case Study: Starface Protects Customers from Counterfeit Skincare with Podqi

Starface protects customers from counterfeit skincare across 554 platforms with Podqi

Starface, a skincare brand known for its iconic star-shaped pimple patches, faced a significant challenge with counterfeit products flooding online marketplaces. These fakes posed serious health risks to consumers and created a major reputational and safety concern for the brand. Manually finding and filing takedown requests for these infringements was a resource-draining process for the Starface team.

Podqi implemented an automated, AI-powered solution to protect Starface's trademarks. Their service used image matching to detect counterfeits across 554 platforms and automated the enforcement process. This resulted in the dismantlement of over 14 fake domains and proactive takedowns on major marketplaces like TikTok Shop, Shein, and AliExpress. Podqi's solution transformed Starface's brand protection from a manual, reactive burden into a scalable, always-on system that safeguards the brand as it grows.

Starface