Case Study: Madhappy Protects Its Brand from Counterfeits with Podqi

Madhappy removes 1,521 counterfeit listings in 1.9 days with Podqi

Madhappy, an apparel brand known for its mental health advocacy, faced a significant challenge from counterfeiters who created hundreds of fake domains and exploited print-on-demand platforms to sell fraudulent products. This widespread infringement threatened the brand's integrity and customer trust. Madhappy engaged Podqi to protect its brand.

Podqi implemented a comprehensive solution, using its platform to take down fake sites and build relationships with print-on-demand services to expedite takedowns. The results were substantial: Podqi removed 1,521 counterfeit listings and 142 fake domains with a 90% resolution rate and a median takedown time of under two days. This allowed Madhappy to focus on its core mission while Podqi provided continuous monitoring and enforcement.

Madhappy