Podqi
9 Case Studies
A Podqi Case Study
Jones Road Beauty, a cosmetics company founded by Bobbi Brown, faced a significant challenge from counterfeiters who were hijacking Google's front page with fake websites and ads. This was damaging their brand reputation and leading to customer service issues as people unknowingly purchased fake products. Their previous brand protection provider was slow and ineffective, prompting them to switch to Podqi for a more robust solution.
Podqi implemented its AI-native platform to monitor over 100 marketplaces in real time, detecting and removing fake domains, unauthorized ads, and counterfeit listings. The solution leveraged direct relationships with platforms like Google and Meta for swift takedowns. For Jones Road Beauty, Podqi resolved 1,613 infringements, taking down hundreds of fake websites and marketplace listings. This reduced customer service complaints and slashed response times from two weeks to just 3-4 days, ensuring customers found the authentic brand.