Case Study: JiYu Skin Achieves Brand Control in 60 Days with Podqi

JiYu Skin resolves 529 infringements in 60 days with Podqi

JiYu Skin, a fast-growing K-beauty brand, faced an overwhelming challenge from counterfeiters who were selling fake versions of their products across hundreds of online platforms and creating copycat domains. The volume of infringement was so high that their small team was spending all their time managing customer complaints and trying to track down fakes, which distracted from building their business. They turned to the vendor Podqi for a solution to this brand protection problem.

Podqi implemented a comprehensive enforcement strategy using their platform to automatically identify and take down infringements. In just 60 days, they resolved 529 infringements across 222 platforms, with a median resolution time of 2.9 days. This successful intervention by Podqi stopped the damage to JiYu Skin's reputation, protected customer trust, and allowed the internal team to refocus their time on growing the company.

JiYu Skin