Case Study: Hellstar Saves $1M per Collection with Podqi

How Hellstar saved $1MM per collection with Podqi

Hellstar, a global streetwear phenomenon, faced a significant brand protection challenge due to its highly sought-after, limited-edition drops. Manual efforts to find and submit counterfeit takedowns were ineffective, consuming eight hours of team time weekly and allowing an estimated $1M in unauthorized sales per product capsule. The brand needed a way to automatically protect its iconic designs across hundreds of online marketplaces.

By implementing Podqi's AI-powered brand protection platform, Hellstar automated its enforcement process. Podqi's custom AI models detected counterfeits with high accuracy and executed takedowns across 180+ platforms. This solution delivered massive results: over 10,000 counterfeits were eliminated in 60 days, $5.7M in unauthorized revenue was blocked, and the team saw a 90% reduction in manual effort spent on brand protection.

Hellstar

Christopher Koulsoum

Operations