Case Study: CMG Worldwide boosts estate protection and licensing discovery with Podqi

How CMG Worldwide Leverages AI to Protect Celebrity Estates from Einstein to MLK

CMG Worldwide, a premier law firm and marketing agency representing iconic celebrity estates like Albert Einstein and Martin Luther King Jr., faced significant challenges in managing complex intellectual property in the digital landscape. Their team struggled with time-intensive manual research to find contact information for infringing companies, which limited their ability to cover more than a fraction of potential licensing opportunities and infringements. To address this, they partnered with the vendor Podqi and its AI-powered IP protection platform.

The solution implemented by Podqi provided automated contact discovery and comprehensive monitoring across over 180 digital platforms. This eliminated the most labor-intensive aspects of case preparation for CMG's legal team. The results were substantial, including a 45% reduction in legal research time, a 100% increase in brand protection coverage, and the redirection of over 450 paralegal hours per quarter to higher-value work. Podqi enabled CMG to handle twenty times more potential licensing opportunities with the same team, transforming their approach to estate protection.

CMG Worldwide

Joey Roesler

CMG Worldwide