Case Study: Hellstar saves $1M per collection with Podqi

Hellstar saves $1MM per collection with Podqi

Hellstar, a global streetwear brand known for its limited-edition capsule collections, faced a significant brand protection challenge. Counterfeit products would appear across hundreds of platforms within 24 hours of a new drop, diverting an estimated $1M+ in revenue per capsule and draining team resources with manual takedown requests. To combat this, Hellstar partnered with Podqi for an AI-powered brand protection solution.

Podqi implemented custom visual recognition AI and an automated enforcement pipeline, monitoring over 180 platforms. This solution enabled over 10,000 successful takedowns in the first 60 days, reduced team time spent on enforcement by 90%, and blocked an estimated $5.7M+ in unauthorized revenue. Podqi’s platform transformed Hellstar's brand protection from a manual process into a strategic advantage.

Hellstar