Case Study: Hootsuite achieves better project visibility and team collaboration with Podio

How HootSuite Uses Podio

Hootsuite, a fast-growing global team with offices in Vancouver, London, and Singapore, had outgrown email and spreadsheets for managing important business processes and client projects. The Hootsuite Professional Services team was handling 100–200 new Enterprise customer ramp-ups each month, with each of its 10 members juggling up to 30 projects at once, creating a need for better prioritization, visibility, and consistency. Podio was the vendor used to replace the manual approach.

Podio helped Hootsuite build customizable apps and use task management features to manage client projects with greater transparency and coordination. The team gained full visibility into progress, improved assignment allocation, and stayed connected across offices and remote work. As a result, Hootsuite was able to better support scaling, refine processes, and manage more clients efficiently, with Podio making their project workflow more flexible and effective.

Hootsuite

Christine Lenihen

Enterprise Client Services Manager