Case Study: Naturally High Hair builds a science-based coaching business with Podia

How Asha Downes started a natural hair coaching business based on science and self-acceptance

The customer, Naturally High Hair, founded by Asha Downes, sought to monetize her passion for natural hair care and transform her online following from a personal project into a sustainable coaching business. She needed a platform to sell her digital products and manage her client relationships. She implemented Podia to create her website and host her offerings.

Using Podia, the vendor, Asha launched a 1:1 coaching service and digital products like the "Grow-Your-’Fro Long Hair Crash Course." This solution allowed her to successfully test her business idea, scale her educational offerings, and build a holistic program focused on hair science and self-acceptance. The results were highly positive; her simple initial launch garnered over 200 applications, proving significant demand and allowing her to build a substantial email list to grow her business.

Naturally High Hair

Asha Downes

Naturally High Hair