Case Study: Google boosts World Cup fan engagement with POD Staffing

Google brings Hotel Mundial to life in a month-long pop-up with POD Staffing

The customer Google faced the challenge of creating a playful and memorable introduction for its Google Home Mini and Chromecast products that would align with the excitement of the World Cup. To achieve this, they partnered with vendor POD Staffing to staff a month-long pop-up event.

POD Staffing provided a consistent core team of trained and genuine football enthusiasts to run the 'Hotel Mundial' pop-up. These staff members demoed the Google devices and engaged guests in authentic conversations and a football quiz, which led to a noticeable effect on sales. The vendor successfully delivered over 1,000 hours of staffing for the event.

Google