Case Study: Tome scales personalized product-led sales with Pocus

Tome saves engineering time and boosts product-led outreach with Pocus

The customer, Tome, a company providing a storytelling format tool, faced the challenge of scaling its customer success efforts without losing the personalized, human touch needed for its product-led sales motion. Their goal was to automatically identify high-potential users, such as VIPs and specific ideal customer profiles, based on product usage signals rather than through manual analysis.

Pocus provided a solution by centralizing customer and product-usage data, enabling Tome's team to create user cohorts and automated playbooks for targeted outreach. This allowed for behavior-based messaging that improved user onboarding. The results included increased revenue efficiency by focusing efforts on high-potential users and significant time savings, particularly for the engineering team which no longer had to handle frequent data requests.

Tome