Case Study: Superhuman achieves scalable upmarket revenue growth with Pocus

Superhuman saves 10+ hours per rep each week with Pocus

Superhuman, an email productivity tool, faced the challenge of transitioning from a B2C to a B2B model. Their sales team, led by Head of Sales Andrew Johnston, struggled to access and synthesize extensive product usage data to identify power users within enterprise companies who could serve as entry points for a land-and-expand strategy. The vendor, Pocus, was enlisted to help solve this data accessibility problem and enable targeted, value-added outreach.

By implementing Pocus as a signal platform, Superhuman gained the ability to run data-backed playbooks. The solution automated the monitoring of user signals to surface potential product champions, provided key usage insights for upmarket storytelling, and created standardized outreach playbooks. This resulted in reps saving over 10 hours per week previously spent manually mining for leads and allowed the team to build a scalable, predictable revenue engine for enterprise sales.

Superhuman