Case Study: Paperspace drives 65% of ARR with Pocus

Paperspace drives 65% of ARR with Pocus

Paperspace, a provider of high-performance GPUs and cloud tools for AI development, faced the challenge of harnessing its large self-serve user base to drive predictable revenue. Their initial sales efforts overlooked this gold mine of existing users, focusing instead on cold outbound acquisition. Without a dedicated tool, their attempts to operationalize product usage data were ad-hoc and lacked repeatability, making it difficult to scale their Product-Led Sales motion and identify leading indicators for revenue opportunities.

By implementing Pocus, Paperspace gained a flexible operating system to build and manage multiple playbooks across the entire customer journey. The platform enabled them to easily segment users for acquisition, expansion, and retention efforts, driving consistency and providing leadership with visibility into performance. As a result, Pocus helped operationalize their strategy and influenced 65% of their annual recurring revenue, contributing to a 2.5x year-over-year growth in top-line revenue.

Paperspace