Case Study: OpenPhone drives more revenue and retention with Pocus

OpenPhone boosts conversion 10% and saves 13 hours a week with Pocus

OpenPhone, a provider of modern business phone services via a mobile app, was facing challenges in scaling its product-led growth. With over 50,000 customers and a high volume of free trial sign-ups, their sales and success teams struggled to identify the highest-potential leads and proactively manage customer retention. They needed a way to prioritize outreach based on product usage data to increase conversions and prevent churn without relying on manual, time-intensive processes.

To address this, OpenPhone implemented Pocus to create data-driven playbooks. The sales team used Pocus to score product-qualified leads (PQLs) based on usage signals, automating outreach to the most promising prospects. The customer success team used Pocus to segment customers into "Grow," "Defend," and "Maintain" playbooks for proactive engagement. The results were significant: sales conversion rates increased by 10% with a 32% higher average contract value, and each team member saved over 13 hours per week. Pocus enabled OpenPhone to generate a six-figure increase in annual recurring revenue.

Openphone