Case Study: Mural drives 45% of quarterly pipeline with Pocus

Mural drives 45% of quarterly pipeline with Pocus

Mural, a company with a historically product-led and inbound-focused sales model, faced the challenge of building a proactive and scalable outbound pipeline. Before using Pocus, their sales team struggled with siloed data, outdated spreadsheets, and inefficient manual research, making it difficult to systematically identify and prioritize the best sales opportunities.

By implementing Pocus, Mural consolidated its data and workflows into a single platform and built AI-powered, signal-based playbooks. The solution enabled the sales team to act on real-time insights and saved each rep six hours per week. As a result, Pocus-powered playbooks now drive 45% of Mural's quarterly pipeline, with a remarkable 33% close rate on that new business.

Mural