Case Study: Loom drives 33% of pipeline with Pocus

Loom generates 33% of pipeline with Pocus

Loom, a company specializing in async video communication valued at over $1 billion, needed to scale its go-to-market efforts to target larger customers but faced significant challenges. The sales team was overwhelmed by data from over 18 million users, making it difficult to prioritize leads. Reps wasted time switching between multiple tools, RevOps was stretched thin trying to stitch data together, and leadership lacked consistency in sales playbooks. They initially tried another Product-Led Sales platform and internal builds without success before turning to the vendor, Pocus.

By implementing Pocus, Loom used its Revenue Data Graph to create a single data layer that powers all go-to-market playbooks for sales and customer success. This provided reps with a centralized tool to action product signals, leading to more efficient prospecting. The solution from Pocus resulted in a significant measurable impact, with product-signal-based plays now generating 33% of Loom's total new pipeline. Additionally, Pocus helped consolidate tools, saving on costs and allowing the RevOps team to self-serve and rapidly experiment with new playbooks.

Loom