Case Study: Linear increases average deal size 30% with Pocus

Linear increases average deal size 30% with Pocus

Linear, a profitable project planning and issue tracking platform, faced the challenge of scaling its product-led growth motion without alienating its developer user base. Their Head of Sales, Casey Bertenthal, needed to identify the right time and person to contact for upselling, requiring a highly targeted approach to avoid generic mass outbound that could tarnish their brand reputation. They turned to Pocus to solve this.

Using the Pocus platform, Linear consolidated user signals and product usage data into a single source of truth, enabling faster prospecting and the creation of repeatable playbooks. This solution allowed their sales team to act as consultants and prioritize high-value accounts efficiently. As a result, Linear achieved a 50% response rate on outreach and increased its average contract value by 30%, while sales reps saved nearly 20 hours per week on prospecting.

Linear