Case Study: Hex achieves $10M in ARR with Pocus

Hex drives $10M in ARR with Pocus playbooks

Hex, a collaborative analytics and data science workspace, faced significant challenges in scaling its business and capturing enterprise customers. Despite a self-serve product-led growth motion, the sales team, led by Head of Enterprise Sales Andrew McNealy, lacked visibility into key signals like product usage and marketing engagement. This made it difficult to prioritize leads, personalize outreach, and proactively retain accounts, preventing the establishment of repeatable sales playbooks.

By implementing Pocus, the Hex sales team gained a unified view of all product and user data. Pocus enabled them to create prioritized lead queues, power targeted expansion playbooks, and identify at-risk accounts. This solution provided the context needed for timely, personalized outreach. As a result, Hex developed a repeatable playbook that has driven over $10 million in annual recurring revenue through the Pocus platform, including landing a long-pursued enterprise account.

Hex