Case Study: Clockwise drives enterprise growth with Pocus

Clockwise accelerates enterprise pipeline with Pocus

Clockwise, a company that provides an intelligent calendar assistant, faced the challenge of converting its large, organically grown user base into paying enterprise customers. Their product-led growth (PLG) model was successful at acquiring users, but they realized that larger deployments required a more hands-on, sales-assisted approach. They needed a way to identify which accounts were ripe for conversion without relying on manual, reactive data analysis. This led them to partner with the vendor Pocus to operationalize a Product-Led Sales (PLS) motion.

The solution from Pocus provided Clockwise with a flexible platform to combine product usage and customer data, replacing their previous black-box scoring model. This gave the sales team a clear, actionable view of high-potential leads through transparent scoring and real-time alerts. By using Pocus, Clockwise empowered its sales reps to proactively manage leads, quickly research accounts, and qualify inbound interest. The results included improved sales rep efficiency, a pipeline filled with high-potential leads, and an accelerated pace of experimentation for their go-to-market strategy.

Clockwise