Case Study: Canva saves 10+ hours per rep each week with Pocus

Canva saves 10+ hours per rep each week with Pocus

Canva, a visual communication platform with over 190 million users, faced a challenge in leveraging its massive self-serve user base for sales expansion. Their sales representatives were spending up to two hours per day manually digging through data to identify key accounts, acting as data scientists instead of selling. This process was time-consuming, lacked account context for prioritization, and they lacked the resources to build a custom solution in-house. They turned to the vendor Pocus and its AI-powered playbooks to solve this problem.

Pocus implemented a solution that unified Canva's data across multiple sources, providing reps with rich account context and AI-powered playbooks to identify high-intent opportunities. The results were significant, with Pocus saving each sales representative over 10 hours per week on prospecting. The platform condensed a previously arduous process into just 30 seconds, enabling faster lead generation, smarter sales enablement, and improved playbook performance, making Pocus a business-critical tool for Canva's go-to-market strategy.

Canva