Case Study: Asana fuels 76% of outbound pipeline with Pocus

Asana fuels 76% of outbound pipeline with Pocus

Asana, a leading platform for work management, faced significant challenges in scaling its outbound sales efforts. Their customer and product usage data was fragmented across various systems, forcing sales representatives to spend up to six hours per week manually compiling prospecting lists. This "Wild West" approach created silos of success where effective sales plays weren't standardized, and new product launches like AI Studio were hampered by an inability to systematically identify expansion opportunities.

To address this, Asana partnered with Pocus to implement a unified prospecting platform. Pocus centralized all of Asana's valuable data, allowing the GTM team to build and standardize proven sales playbooks. Reps now use Pocus daily for prioritized tasks and targeted outreach, saving significant time. The solution with Pocus was highly successful, fueling 76% of Asana's outbound pipeline and contributing to 18% of total revenue, while reps who used the tool closed three times more revenue.

Asana