Case Study: Acadiana Mall achieves 1,000+ attendees for PAW-SOME Pup Party with Pocketstop RedFlag

How Acadiana Mall Propelled Paw-Some Pup Party to Success With Attendance of 1,000

Acadiana Mall needed to drive attendance to its PAW‑SOME Pup Party, an in‑center family event based on Paw Patrol. To reach local families quickly and affordably, the mall partnered with Pocketstop RedFlag, using digital channels including the Pocketstop RedFlag Straightxt text‑broadcast program, the mall website and boosted Facebook posts.

Pocketstop RedFlag sent a text broadcast to 7,800 mobile numbers and supported the campaign with a boosted Facebook post (286 likes, 446 shares, 184 comments), resulting in over 1,000 attendees (400 before 11 a.m.). The event produced measurable retail impact: Chick‑fil‑A sales rose 9.5%, Build‑A‑Bear sales totaled $9,180 (requiring multiple replenishments of a popular Chase pup), showing clear ROI from Pocketstop RedFlag’s outreach.

Acadiana Mall