Case Study: Burbank Town Center achieves increased RSVPs and 90 attendees for a tenant grand opening with PocketStop M360

How Burbank Town Center Drove Traffic to a Tenant Grand Opening

Burbank Town Center needed to boost awareness and drive traffic to the Simple Salon grand opening after six days of promotion via on-site signage, website, email and social channels produced limited RSVPs. To amplify reach they enlisted PocketStop M360, using an M360 SMS broadcast as the final promotional channel.

PocketStop M360 sent a targeted SMS to 1,361 recipients on 5/3/2019, generating 347 unique clicks (27% CTR), 70 RSVPs and 90 actual attendees, and triggered a sustained surge of Instagram messages for about nine hours. By comparison, an email blast to 2,991 subscribers yielded a 17% open rate (512 opens) but only 36 unique clicks (1% CTR), underscoring the strong engagement and measurable impact achieved with PocketStop M360.

Burbank Town Center