Case Study: Albertsons achieves 12% text coupon redemption and increased Choice Beef sales with PocketStop M360

How Albertsons Grew Its Choice Beef Sales

Albertsons, a food and drug retailer with over 600 locations, sought to grow sales of Choice Beef and chose PocketStop M360 as their communications partner. Using PocketStop M360’s text-marketing and sweepstakes platform, Albertsons ran a multi-step promotion combining sweepstakes entries with electronic coupons to drive trial and capture customer data.

PocketStop M360 managed the full campaign—immediate and follow-up text coupons, five additional coupons over three months, ZIP code capture, and one-entry-per-day enforcement via platform restrictions. The promotion distributed over 36,000 coupons and achieved a 12% redemption rate for text coupons (versus 5% for email and on-package), delivering measurable lift toward Albertsons’ Choice Beef sales goals.

Albertsons