Case Study: Walker & Hall achieves a faster, more refined Shopify Plus experience with Pocket Square

Walker & Hall achieves 90+ site speed scores with Pocket Square

Pocket Square worked with jewellery retailer Walker & Hall to address challenges with their existing Shopify Plus store. The original site, while an improvement from their previous platform, no longer aligned with their refined brand positioning. The customer needed a new experience that could cater to vastly different customer journeys, from buying modestly priced items to high-value engagement rings, while also improving technical essentials like site speed and operational control using Shopify's 2.0 framework.

The solution involved a comprehensive UX discovery and a deliberate redesign focused on content hierarchy and information architecture. Pocket Square developed a site that presented relevant information and brand values at the optimal points in the customer journey. The result is a beautiful, purpose-built site that is also exceptionally fast, scoring over 90/100 on Google’s Site Speed tools, providing an enhanced experience for all customers.

Walker & Hall