Case Study: True Kit drives global sales growth with Pocket Square and Shopify Plus

True Kit launches Shopify Plus in time for US summer with Pocket Square

Pocket Square worked with True Kit, a direct-to-consumer manufacturer of innovative inflatable boats, to address a significant challenge. Their existing Shopify site, initially built by the founder, could no longer effectively guide customers through the complex purchase journey. With no other sales channels, the website needed to cater to buyers at different stages, from providing aspirational content to detailed specifications and shipping information, all in time for the critical US summer sales season.

The solution involved migrating True Kit to Shopify Plus and implementing a customized theme. Pocket Square's design team created a new user experience tailored to different buyer personas, including specific pages like "Why True Kit" to highlight their unique value. This enhanced site improved performance, brand affinity, and revenue. The founder reported being thrilled with the sleek, modern design and intuitive navigation, expecting it to drive sales and conversion rates for global expansion.

True Kit